Smoking does not complement sex, asserts Asim Siddiqui, in a post on quora. The Graduate, Proctor says, was one of the first overt unions of sex and smoking on the American big screen. It's very relaxing," she told Mic. Researchers confused Some smokers are stuck on the habit of smoking after sex, and not even the most fearsome warnings of cancer and heart disease risks could apparently stop them. That alone should be enough to put the tar in anyone's libido. In short, Big Tobacco had to catch the eyes of women. Some men smoke marijuana instead of cigarette after sex. In , Philip Morris USA, one-third of the Big Tobacco triumvirate, asked more than , smokers about their smoking habits, and found that more than half of respondents regularly lit up after sex. Nevertheless, the toll in the U. Today, Bernays is considered the godfather of modern advertising and one of the best admen to ever ply the trade. This became a concept in movie after movie and was drilled into the psyche of individuals, as a lot of them started associating smoking a cigarette after the act with the concept of being 'cool' and hence they started believing that it was the best thing to do after making love. The powers, however, could only put the idea in consumers' heads. Hollywood and Big Tobacco could officially congratulate themselves on a job well done. Grunberg , a professor of military and emergency medicine and medical and clinical psychology at the Uniformed Services University, told Mic. Unable to depict sex in film, creative directors and screenwriters had to find subtler ways to get those newly liberated, progressive — and sexualized — women on screen. And part of the reason why has much less to do with the silver screen and much more to do with proven facts. Boldsky - Get breaking news alerts.