In viewing video games as cultural artifacts and the industry as a cultural industry, the disenfranchisement of women from the medium is regarded as negatively impacting the female voice in the industry and the woman's capacity to take part in the cultural dialogue that gaming inspires. Many male gamers, who dominate the industry, correlate female streamers' success to this behavior. Gender representation in video games Critics attribute the seeming lack of female interest in video games to the negative portrayal of women in video games and to misogynistic attitudes common among professional and hardcore gamers. Specifically, gaming is often seen as fantasy and escapism in which empathy and identification with the character is much more easily achieved if the character shares the same gender as the player. National Endowment for the Arts recognizing games as a form of art in May ,  for example. One example is that Women in Games International has teamed up with the Girl Scouts of Greater Los Angeles in order to create a video game patch which the two organizations hope will encourage Girl Scouts to develop an interest in science, technology, engineering, and math. I'd like to think people come back to watch it because it is quite entertaining and I try to interact with the chat as much as possible. Companies in the game development industry have, in recent years, been seeking to balance the gender ratios on development teams and consoles like the Wii and Nintendo DS have seen increased numbers of female players. Additionally, it works to recruit women into the games industry and make the field more attractive to women while providing them with the support and connections they need to be successful. It provides a community, resources, and opportunities for people in the gaming industry. Many notable streamers arose from this streaming revolution including Hafu, Glitterlanced, and Sovitia. WIGJ seeks to help women find their place within the growing and rewarding field of game development. The misconceptions are very superficial as they invalidate the streamer as a person and what she has to offer beyond her appearance. In addition to using this growing interest in women in the game developing industry, WIGJ works to put more women in traditional game development with less stigma attached to them. WIGI promotes diversity in video game development, publishing, media, education and workplaces, based on a fundamental belief that increased equality and camaraderie among genders can make global impacts for superior products, more consumer enjoyment and a stronger gaming industry. As streaming services such as YouTube and Twitch became increasingly popular, female gamers began to jump on board. It also works to assess the numbers of the women in the games industry and tracks the changes of these numbers over time.