After Kmart made its decision, company representatives claimed that they had been ignorant of the offensive content. What is left out, however, is that the topless women are standing on an auction block and being sold as sex slaves. In this way, sexual violence has become effectively normalized in virtual spaces; as Sarkeesian pointed out in her video series, the casual abuse of women is rendered so common as to be effectively unremarkable. The ESRB then takes all the factors it has been given into account to write the rating. And I hope in a few years when he's older and able to understand why he was the only kid in his gang who never got to experience GTA5, he'll thank me. Parent groups—and sometimes even politicians—have rallied around the issue of making games less violent. Games with M for mature that I've read the reviews of, watched gameplays of on YouTube, scrolled through hundreds of parent and user comments and decided that he's old enough or mature enough to process. Too often, however, these summaries still strip the content of its context entirely. As a consequence, creators often carefully tailor their games to avoid certain ESRB triggers. The very same children that we are trying to educate against exactly this type of violence. I am sure that thousands of kids across Canada have put GTA5 on their wish list, possibly millions more around the world. By not including warnings about sexually violent content, the ESRB is leaving individual players vulnerable to being caught off-guard by potentially triggering imagery. There is no place for this content in a video game. The player is given the option to skip it at any point,   and a warning before the campaign also notifies players of the disturbing material.