Although it has become commonplace for celebrities to place their name with endorsements onto products just for quick money, some celebrities have gone beyond merely using their names and have put their entrepreneurial spirit to work by becoming entrepreneurs by attaching themselves in the business aspects of entertainment and building their own business brand beyond their traditional salaried activities. Others owe their fame to never being identified or caught, like Jack the Ripper , or by regularly being interviewed in jail, like Charles Manson. Presidential elections are followed closely all across the globe, making the elected candidate instantly world-famous as a result. The second half of the century saw television and popular music bring new forms of celebrity, such as the rock star and the pop group, epitomised by Elvis Presley and the Beatles , respectively. In some cases people who've been acquitted of certain crimes are still remembered as being guilty today, like Lizzie Borden , showing that the sensation occasionally overshadows the actual facts. Thanks to the global reach of film and television characters like King Kong , Godzilla , The Flintstones , The Muppets and The Simpsons are instantly recognizable to millions. Rayne had brushed off Deen's misconduct as a "newbie" mistake, but came forward when she realized that he was still abusing women. Deen indicated that he was asked to pretend to be dating Abraham as part of a ploy to market the scene as an accidentally released sex tape , but that he refused to do so, arguing, "If you're going to make a celebrity sex tape and try to pass it off as an amateur home video, you don't hire a well-known porn star! Numerous celebrities have ventured into becoming business moguls and established themselves as entrepreneurs, idolizing many well known American business leaders such as Bill Gates and Warren Buffett. However, due to differing levels of celebrity in different regions, it is difficult to place people within one bracket. The President of the United States , for instance, is famous by name and face to millions of people around the world. Pablo Picasso 's style and name are known even to people who are not interested in art; likewise many know that Harry Houdini was an illusionist, Tiger Woods a golfer, Richard Branson , Bill Gates , and Donald Trump are entrepreneurs, Albert Einstein a scientist; Mozart and Beethoven classical composers; Luciano Pavarotti an opera singer, Bruce Lee a martial artist, William Shakespeare a playwright, Walt Disney an animator and Yuri Gagarin and Neil Armstrong astronauts. In , Hogan took Gawker media to court over their coverage of the whole debacle. Gawker's other media properties were bought up by Univision and retained. Assassins of high-profile celebrities can become famous, like Brutus who is remembered for murdering Julius Caesar. People who commit extremely gruesome crimes can also achieve infamy, such as Nazi doctor Josef Mengele.